In Australia, there are now about 1800 wineries, four of which produce 75% of all the wine, and the same four plus Casella (Yellow Tail) make about 93% of all of the Australian wines sold here in the US.
It is Calmont’s focus on smaller production, terroir-specific wines where hopefully the passion of the winemaker shows through, or where the regional character of the wine is evident. Although many of these wines have been difficult to find, they are worth searching out. There are so many delicious wines out there that one should not simply settle with a merlot with a kangaroo label. After all, wine is an organic, living thing and it deserves more respect than a marketing department can give it.
Calmont is not against animal labels or animals, per se, we do stand against the commoditization of wine, where the marketing department of a huge conglomerate wine company decides that, based on market research, consumers want a soft, flabby, oak-laden wine with a cute squirrel on the label, since x of supermarket wine buyers are women and cute squirrels may appeal to women. That’s not for wine, that’s for cereal.
Recently, Robert Parker released his annual report on Australian wines for which he tasted over 3200 wines currently available in the US. Of those only 952 were rated 84 points or above to be “Recommended”. With the exception of some expensive trophy wines from Penfolds, NOT A SINGLE WINE FROM THE TOP 10 BRANDS SOLD IN THE US MADE THE CUT. Think about that. Think of all the most popular well established international brands and all the new “Critter label” brands. Not a single wine made by any of them scored 84 points or higher!!!
Going to a supermarket or a gas station is like visiting the zoo these days. Maybe someone should build an ark, because this wine market is awash in a new flood of wines sporting animals on the label–more critters keep crawling out from under rocks.
Where is PETA when you need them? This is true cruelty to animals….are these wines for the “Happy Meal” set? Target kids much? Alas, I digress, and if you, like us are only interested in critters that you throw on the Barbie….please come join the Calmont crew! No woofs, growls, bleats, squawks, grunts, or snorts, thank you! Just Real Australian wine!